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MtgPro is a conversion Franchise and Licensing opportunity for the Professional Mortgage Broker/Originator. MtgPro's
competitive advantage can best be visualized through its three core goals. Those being:
- Revolutionizing the broker channel by blending the best of E-Commerce with local, personal branded service. As the
industry moves from the old paper and people intensive way of doing business to an automated, electronic means of mortgage
lending - MtgPro will provide the best of electronic commerce, choice (the broker advantage) and local personalized service.
- Controlling the "point-of-sale" through the utilization of high tech, low tech, high touch marketing, while crossing
traditional industry boundaries to provide a full spectrum of home-buyer products and services. Utilizing new innovative
programs combined with emerging and proven technology, will allow members of the MtgPro family to vie with the mega-banks,
leading consumer web sites and major real estate firms in getting to the consumer first and maintaining profitable control of
them forever.
- Countering industry "boom/bust" cycles by transitioning the traditional mortgage broker into a MtgPro "financial
one-stop shop". Through the implementation of highly compatible revenue producing programs, MtgPro has reduced this classic
industry vulnerability through diversified sources like cross selling of financial services, bundled services, Affiliated
Business Arrangements (ABA's), and new highly innovative marketing programs and alliances.
Franchising offers the greatest array of MtgPro products and services, as well as, many of the traditional benefits
associated with Franchising in general. Licensing, another MtgPro program, provides an attractive entry-level opportunity to
the MtgPro System.
The MtgPro Franchising System as described below, is intended to take a current successful mortgage origination operation to
the "next level of service and success". Complete information and details regarding the MtgPro Franchising opportunity are
provided in the MtgPro Uniform Franchise Offering Circular. Outlined below, is an overview of those products, services, and
programs that are either currently, or soon to be provided as part of the MtgPro System. One of MtgPro's primary goals is to
maintain market leadership in providing interactive internet based lending systems designed for business to business and
consumer to business commerce, supported by local service teams utilizing the best technology and providing a full range of
financial products and services for the homeowner.
The MtgPro products and services family can be grouped into four key areas. They are:
- MtgNet™
An open, standard, secure system for Internet business to business E-Commerce. Providing one simple user
interface and gateway to lenders, vendors, trading partners and timely industry information. MtgNet is the only completely
automated, secure, encrypted lending solution available to the Mortgage Industry today. This technology allows for
autopopulation of data throughout the loan process. MtgNet provides four distinct product phases and capabilities ranging
from lender rates and information on-line, rate searches, real-time locking, ordering all the services necessary for loan
processing, automated underwriting, loan tracking, loan delivery, and much more! Additionally, MtgNet has three major
accessories:
- MtgNet Extranet. This is the screen on your computer where lenders, vendors, trading partners and information automates and optimizes your mortgage brokerage. This is also where leads and applications from consumer websites are moved at electronic "real time" speeds into your loan officers' hands.
- MtgNet E-Desk. When an electronic search of programs does not provide an answer for a quirky loan, the E-Desk staff of in-house mortgage experts will help determine the best lender for the loan. This "high touch" support also incorporates E-mail and other technology that will enable the E-Desk to grow to provide a daily link to lenders, programs and services vital to the Franchises, Licensee's and their loan officers.
- MtgNet E-Order. At the click of an icon you will be able to order the key products, services and information needed to provide highly efficient and effective service.
- Revenue Generation Programs.
MtgPro is not a business format franchise with a regimented approach to its
franchisees. Rather, MtgPro presents a menu of capabilities that the franchisee can select from to complement their
business. The programs are designed to drive high quality, profitable mortgage origination business to the Franchisee and,
selectively to the Licensee, while at the same time ensuring our leadership in providing added value and superior service to
the ultimate MtgPro customer - the consumer. Today's programs include:
- Development Agents. MtgPro will be offering a limited number of Development Agent opportunities (like master franchisers) to select Broker/Originator companies that are interested in "developing" a specific geographic area. This can represent a significant profit opportunity and does require an investment. For specifics, see the MtgPro Uniform Franchise Offering Circular.
- Bundled Services. MtgPro brokers will be able to provide "one-stop" shopping for all settlement service products required in the home purchase process. Offered through United General Information Services, this proven highly innovative new program offers competitive pricing, superior service and the ability to once and for all, guarantee borrowers' non-recurring closing costs. Additionally, through this program, service providers such as the real estate broker will have enhanced business and income opportunities - enabling MtgPro family members to extend their earnings reach.
- Turnkey CBA/ABA Programs. Adopted from United General (the industry's leading supplier of bundled services), this highly innovative new program allows for those Franchisees interested in moving into the "Affiliated Business Arrangement" arena with Realtors to utilize existing RESPA appropriately structured legal documents and forms.
- Automated Voice Systems. Utilizing new technology that essentially "reinvents" telemarketing in an automated, professional, more cost-effective manner, these proven programs will dramatically increase loan originations for our franchisees.
- Vital Industry and Internet Links. Perhaps no other area will define the changes more dramatically in the mortgage industry than this arena. Poised to become the leading industry Internet supplier of mortgages, MtgPro, through soon-to-be announced links to its America's Mortgage Professionals and REALGOLD web sites will be providing a path for its franchisees and licensees into mortgage lending for the next millennium.
- REAL GOLD pre-approval Program. This newly enriched program is now linked to a "Bag of Nuggets™" that provides major discounts on many of the products and services that homebuyers require during the home buying process. The new program will prove to be outstanding to MtgPro franchisees for, gaining and maintaining new origination business, while ultimately improving their bottom line.
- National Referral Program. For the first time a truly national referral program, whereby leads can be shared in a RESPA compliant manner will be implemented. No longer will members have to say "goodbye to their borrower and income" when their client moves out of the state. Now they will receive income, while at the same time knowing their client is being taken care of in a truly professional manner.
- Turnkey Correspondent and Streamlined FHA Programs. available by year end these programs will allow members to efficiently and profitably enter these markets.
- Earnings Diversification.
Programs, products, and alliances designed to allow franchisees to diversify earnings and/or create annuity like income streams.
Today's programs include:
- Bundled Services
- Insurance Products
- Development Agent program
Tomorrow's Programs include:
- Credit Cards linked to HELOC's
- Autonet Auto Financing
- Savings Through Group Buying.
Savings in three distinct but sometimes overlapping categories:
- Franchisee Savings
- Loan Officer Savings
- Consumer Savings with Bag-of-Nuggets
(See vendor list for complete discount information)
Additional profit enhancing and value added programs like Branding, Media Advertising and Individualized Marketing Support are and will be available to our Franchise family members. Specifics regarding the availability, pricing and applicability of the programs described herein are available by contacting MtgPro at 1-800-MtgPros.
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