About MtgPro

MtgPro (pronounced Mortgage Pro) is a conversion franchise and licensing opportunity for the licensed professional Mortgage Broker/Banker who demonstrates high quality industry practices. This elite group of Mortgage Brokers/Bankers is beginning to revolutionize the origination channel by blending the best of E-Commerce with the best of local, personal branded service. The mortgage origination industry is slowly moving away from the paper and people intensive way of doing business. The direction the industry is heading in is toward originating and lending in an electronic, secure and automated environment. MtgPro is leading the way, offering consumers product and service choice as well as local personalized service.

We believe the loan origination industry of the 21st century and beyond will be driven by the consumer friendly group of mortgage brokers aligned with the MtgPro system. This system will allow the consumer to choose from a number of different mortgage products and related services offered by numerous lenders and vendors.

From its headquarters in Rochester, New York, MtgPro, Inc. has developed the largest independent chain of mortgage originators in the country today. MtgPro promises to build a national identity to help the largely fragmented mortgage origination industry better compete. The MtgPro national brand model largely resembles Century 21®, which revolutionized the Real Estate brokerage industry by converting independent agencies into franchises almost two decades ago. Although a brand name is vital, MtgPro has more to offer in addition to its brand name.

At the heart of the MtgPro franchise system is MtgNet®. MtgNet is an open, standard, secure system for Internet business to business E-Commerce providing one simple user interface as a gateway to consumers, lenders, vendors, trading partners and real time industry information. The MtgNet system will allow an originator to complete an application on any popular LOS (loan origination system), go on-line to the secure MtgPro site where desktop loan files are uploaded and stored in a virtual File Cabinet. Once on-line, originators can shop and match loan programs to loan files, send a file directly to a lender for automated underwriting and receive a decision from a lender electronically; all without using a single piece of paper.

The MtgNet system takes the process further still. The system enables all users to access rates and programs on their own computer without adding any new software - no more faxing of rates and programs. Data is only keyed in one time with MtgNet. When a user completes a 1003 on their LOS and uploads it to MtgNet, the information 'autopopulates' into the File Cabinet which can then 'autopopulate' onto a lender's system. MtgNet users can lock rates in real time on-line, eliminating the labor intensive and costly practice of calling and faxing. Registration and locks are time and date stamped and recorded on the system. In essence, when a user (Broker, LO, Processor) turns their computer on in the morning, they will have all the tools and necessary information available to do their job, wherever their computer is, in the most cost effective and time efficient manner possible!

The battle to control the point of sale is one that has been waged continuously, not just in the mortgage origination industry, but in all industries. MtgPro franchisees and licensees are forming a new front in the battle to control the point of sale through the utilization of high tech, low tech, high touch marketing and at the same time crossing traditional industry boundaries to service their consumers from origination, through closing and beyond. A combination of innovative programs with emerging and proven technology allows franchisees to capture the consumer first and to maintain a long lasting, profitable relationship.

The mortgage origination industry is currently enjoying a robust market. We all know, however, that "boom cycles" do not last forever. MtgPro recognizes this fact and has developed revenue-producing programs for its franchisees that counter industry "boom/bust" cycles. MtgPro franchisees are trading in their traditional Mortgage Broker/Banker stripes and donning the stripes of a "one-stop shop" for a wide array of financial services. In the past, being able to offer other financial services was reserved only for the largest Bank owned mortgage lenders. MtgPro has reduced the classic "boom/bust" industry vulnerability through proven diversified sources as well as new, highly innovative programs and alliances.

There are other things to consider when it comes to franchising besides products, services and brand names, although MtgPro offers a well thought out package of these. Cost, inevitably, should be the first consideration or rather cost vs. benefit. It has taken MtgPro many years and we have spent many dollars to develop a solid system that carries a price tag that is a fraction of the cost of what you would spend if you were to try and create this system yourself. Unlike net branching, with franchising the ownership of your company remains with you. When you purchase a franchise you are purchasing an asset. Its value becomes part of your balance sheet improving your overall net worth. As the brand name gains momentum the value of your asset increases. This can really put an exclamation point on any exit strategy you may be formulating. In addition to cost vs. benefit and improved net worth you can not overlook the initial appeal of strategic and innovative products, services and even the brand name aspect of franchising. As we move into the next millenium MtgPro will certainly be The Name to Know™.

Learn more about MtgPro, America's Mortgage Professionals, by calling 1-800-MtgPros today.